What is a Marketing Plan?

A marketing plan is a written document that describes your marketing strategy for the upcoming year; it starts with a marketing plan outline that breaks down specific objectives and details how a business will reach goals and overcome obstacles. At InDigiMar, we create marketing plans that provide detailed step-by-step road maps to implement strategies that enable our clients to grow and thrive. We work with our clients to create a plan that includes an overview of their current marketing initiatives, analyzes their competition and identifies their strengths, weaknesses, opportunities, and threats. Once that data is compiled, we look at identifying target markets, segmenting prospective customers, and positioning the business for marketing success. This results in a well defined action plan for implementing an omni-channel advertising approach.

Marketing Analysis

SWOT Analysis

Marketing Strategy

Action Plan

Marketing can be overwhelming. You have a limited budget and limited time. Download six sample marketing plans to get started!

Marketing Plan Outline

Looking to find out how to create a marketing plan? Take a look at the marketing plan outline below. Don't want to do it yourself, each plan InDigiMar creates is customized to meet the specific needs of your business. Our comprehensive Marketing Plan includes:

Executive Summary

  • Overview of complete report
  • Strategic breakdown of strategies, key points and conclusions
  • Table of contents


  • Company mission and vision
  • Marketing objectives- Goals and timeframe
  • Financial objectives- ROI and profit

Marketing Analysis

  • Competitor analysis
  • Product/Market Overview
  • Buyer personas

SWOT Analysis

  • Identifies your company’s strengths, weaknesses, opportunities and threats
  • Helps to reduce chances of failure by identifying where your business may be lacking

Marketing Strategy

  • Identify target markets
  • Segment groups of customers
  • Marketing position
  • Create product, pricing, communication, and distribution strategy

Action Plan

  • Identify activities need to implement the marketing plan and achieve goals and objectives
  • Assign tasks and responsibilities


  • Revenue
  • Expenses

Performance and Contingency

  • Identify how success will be measured
  • Contingency plan in case of adverse event

Types of Marketing Plans

There are different types of marketing plans that are used based on the goal of the business. Here are a few types of marketing plans that you might want to use for your business.

  • Quarterly or Annual Marketing Plans: These types of plans focus on the overall strategies that a business will utilize over a specific period of time.
  • Social Media Marketing Plans: This type of marketing plan focuses on social media channels like Facebook, Twitter, LinkedIn, Instagram and more. They are intended to be used to create a strategy for reaching your customers on these specific channels.
  • Content Marketing Plans: This type of marketing plan focuses on different strategies that utilize content like blogs, products, and service based pages.
  • Action Plans: This type of marketing plan focuses on specific actions that a marketing department will utilize to meet business objectives.
  • Product Based Marketing Plans: This type of plan focuses on promoting products in an e-commerce storefront.

Every project presents its own goals, audience, and opportunities. Our approach to great projects begins with a time-tested process of creating a marketing plan that discovers and addresses the unexpected so that we can ensure that your marketing efforts are successful.


Schedule a FREE Marketing Strategy Consultation

Our customer strategy consultation is a FREE 30-minute meeting that is focused on discovering and analyzing your existing marketing channels including your website, social media channels, media and existing marketing initiatives. This FREE consultation will be used to create marketing recommendations to help your utilize your marketing dollars more efficiently to GROW your business.

  • Stand Out - make your marketing memorable so that shoppers are more likely to remember your business
  • Sell More - make it easy for shoppers to find and buy from your business
  • Build Trust - being responsive builds trust and helps the customer to feel more at ease with your business and the buying process

Schedule time with a marketing specialist to review your current marketing efforts. Fill out the form, or give us a call at (888) 978-6696. We’re looking forward to speaking with you!

What Our Clients Say

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Dean Golembeski
Dean Golembeski
Public Affairs Manager, Jefferson Labs
“InDigiMar has been instrumental in helping Jefferson Lab develop and roll out its new Drupal-based website, bringing a high level of expertise and experience to a very complex and tedious task. The lab has more than 200,000 web pages, many of which needed to be migrated to the new site and then reorganized to realize two critical goals-improving user experience and establishing a content management system. InDigiMar's staff has been highly professional during this process and, importantly, they have always been available when needed.”