Our history

IDM was established in 2011 in Suffolk VA which belongs to the surrounding area of Hampton Roads and was founded by Sara Johnston, with over twenty years at the intersection of digital innovation and traditional marketing, has significantly boosted brand engagement and visibility. Holding an MBA from Georgetown University, her expertise spans multiple sectors including automotive, legal, QRS, CPG, Tourism, and Healthcare. Sara’s knack for forging pivotal industry partnerships has led to substantial revenue and the cultivation of strategic alliances.

Her leadership extends to spearheading marketing initiatives, product development, and crafting business strategies in line with market insights and goals, focusing on ROI maximization and data-driven decision-making. Sara excels in deploying data analytics to devise and implement effective marketing campaigns, extracting valuable insights for tailored, impactful strategies.

Additionally, Sara’s extensive experience in non-profit fundraising showcases her commitment to social impact, underscored by her skill in donor engagement, grant writing, and narrative crafting, furthering the missions of numerous organizations through innovative campaigns and donor stewardship.

Dani joined the IDM team as an intern and never left – working her way from junior developer to Production Director.

Dani is an accomplished web developer and leader with a track record of guiding production and development teams towards seamless collaboration and efficient completion of tasks. She brings a wealth of expertise in managing domains, hosting, and email systems, and has honed her skills in Drupal and WordPress. With proficiency in HTML, CSS, MySQL, PHP, Unix system operations, and SEO strategies, Dani can tackle a variety of technical challenges. Her analytical talent and creative approach allow her to dissect complex problems and devise innovative, effective solutions.

Dani’s growth mindset turns every challenge into a learning opportunity, and her excellent communication skills ensure that her innovative solutions are integrated smoothly within teams. Her ability to navigate complex situations with ease makes her a valuable asset in any technology-driven environment. Dani takes pleasure in scuba diving, horseback riding, reading, and camping. Additionally, she proudly serves as a foster parent.

Jessica and Sara have been friends and business collaborators for many years, leveraging each other’s skills and in 2023, Jessica joined the IDM team.

Jessica is a highly driven and exceptionally motivated national agency-trained intelligence analyst with demonstrated and proven skills in business intelligence, project and process Management, and strategic planning. What sets her apart is her adeptness in leading both strategically and tactically, making her a standout leader among her peers. Recognized for her team-oriented approach, Jessica has a commendable track record of efficiently managing large teams and delivering results within condensed timelines. With an MBA and PMP certification, coupled with her experience as a Navy veteran, she brings a wealth of expertise to any endeavor.

During her nine-year tenure with Elevance Health (ELV), she led strategy, process, and innovation efforts, gaining recognition for creating a highly successful robotic process automation (RPA) citizen developer program. Her achievements extend to coaching other Fortune 50 companies in establishing their own RPA programs. Beyond her professional achievements, Jessica is a dedicated individual who finds joy in playing disc golf, running, participating in her neighborhood book club, and actively engaging in volunteering activities.

All three women are passionate about volunteering with local charities and organizations supporting a wide range of non-profits.