IDM blog - Trends

Why Your Business Needs Social Media

Why Your Business Needs to Use Social Media

Social media is a must for businesses. A few years ago, when a business wanted to…
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Creating a Budget for Content Marketing

Creating a Budget for Content Marketing

As content marketing continues to be the preferred marketing avenue in the business world, more companies…
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how to develop a content marketing strategy

How to Develop a Content Marketing Strategy

Developing a content marketing strategy is essential in today's world. The power of content marketing is…
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How to Set Marketing Goals That are Achievable

How to Set Marketing Goals that are Achievable

A business's marketing plan is the key to its success, and without specific and realistic marketing…
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Value of audience research

The Value of Audience Research in Content Marketing

Audience research is conducted on specific groups of individuals to gather information about their knowledge, interests,…
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Shift thinking to focus on your audience

Focus on Your Audience in Content Marketing

The key to content marketing is to produce original relevant content that is geared towards a…
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