Marketing Action Plan

To achieve business growth and long-term success, you need to implement a Marketing Action Plan. A Marketing Action Plan breaks down specific marketing objectives and details how your company will reach goals and overcome challenges. We provide a detailed, step-by-step road map to implement strategies that will enable your business to grow and thrive by improving your marketing strategy, assessing your current challenges, increasing customer engagement, and, ultimately, increasing your revenue.

Marketing Analysis

SWOT Analysis

Marketing Strategy

Action Plan

Each Marketing Action Plan is customized to meet the specific needs of your business. Our comprehensive Marketing Action Plan includes:

Executive Summary

  • Overview of complete report
  • Strategic breakdown of strategies, key points, and conclusions,
  • Table of Contents


  • Company mission and vision
  • Marketing objectives- Goals and timeframe
  • Financial objectives- ROI and profit

Marketing Analysis

  • Competitor analysis
  • Product/Market Overview
  • Buyer Personas

SWOT Analysis

  • Identifies your company’s strengths, weaknesses, opportunities and threats
  • Helps to reduce chances of failure by identifying where your business may be lacking.

Marketing Strategy

  • Identify target markets
  • Segment groups of customers
  • Marketing position
  • Create product, pricing, communication, and distribution strategy

Action Plan

  • Identify activities need to implement the marketing plan and achieve goals and objectives
  • Assign tasks and responsibilities


  • Revenue
  • Expenses

Performance and Contingency

  • Identify how success will be measured
  • Contingency plan in case of adverse event

Every project presents its own goals, audience, and opportunities. Our approach to great projects begins with a time-tested process that discovers and addresses the unexpected so that we can ensure that your marketing efforts are successful.


Schedule a FREE Marketing Strategy Consultation

Our customer strategy consultation is a FREE one-hour meeting that is focused on discovering and analyzing your existing marketing channels including your website, social media channels, media and existing marketing initiatives. This FREE consultation will be used to create a marketing action plan to help your utilize your marketing dollars more efficiently to GROW your business.

  • Stand Out - make your marketing memorable so that shoppers are more likely to remember your business.
  • Sell More - make it easy for shoppers to find and buy from your business.
  • Build Trust - being responsive builds trust and helps the customer to feel more at ease with your business and the buying process.

Schedule time with an marketing specialist to review your current marketing efforts. Fill out the form, or give us a call at (757) 809-3959. We’re looking forward to speaking with you!

What Our Clients Say

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Dr. William B. Cogar
Dr. William B. Cogar
President & CEO, The Mariners' Museum
“Congratulations, Sara and MANY thanks to you and your team for all the great work you have done on this important chapter in the Museum's web development.”