Navigate the Digital Chaos with a Marketing Plan

Marketing is a strategic process that relies on intelligent, data-driven planning to be successful. A comprehensive marketing plan is the hub of all business activities geared towards attracting and retaining customers. Marketing plans provide detailed step-by-step road maps for implementing strategies that enable businesses to grow and thrive. Evaluating current marketing initiatives, performing both a SWOT and competitive analysis, identifying target markets, segmenting prospective customers, and positioning of the business properly results in a well defined plan for implementing an omni-channel marketing campaign.

Analysis

  • SMART Goals
  • Buyer Personas
  • Competitive Analysis
  • SWOT Analysis

Strategy

  • Demographic and Behavioral Targeting
  • Customer Segmentation
  • Business Positioning
  • Messaging & Channel Distribution

Performance

  • Lifetime Value Analysis
  • Budget Recommendation
  • Key Performance Indicators
  • Return on Investment

Marketing Plans for New Businesses

If you have a great idea and are looking to start a business, we can help!
  • Position Your Business for Success
  • Analyze Your Competition
  • Develop a Marketing Strategy

Marketing Plans to Grow Your Business

If you have been in business for more than three years and are looking to grow your business, we can help!
  • Use the channels your audience frequents
  • Create strategies based on growth marketing measurements
  • Set growth marketing tactics quarterly

Every project presents its own goals, audience, and opportunities. Our approach to great projects begins with a time-tested process of creating a marketing plan that discovers and addresses the unexpected so that we can ensure that your marketing efforts are successful.

CONCRETE RESULTS FOR YOUR BUSINESS

Schedule a FREE Marketing Strategy Consultation

Our customer strategy consultation is a FREE 30-minute meeting that is focused on discovering and analyzing your existing marketing channels including your website, social media channels, media and existing marketing initiatives. This FREE consultation will be used to create marketing recommendations to help your utilize your marketing dollars more efficiently to GROW your business.
  • Stand Out - make your marketing memorable so that shoppers are more likely to remember your business
  • Sell More - make it easy for shoppers to find and buy from your business
  • Build Trust - being responsive builds trust and helps the customer to feel more at ease with your business and the buying process
Schedule time with a marketing specialist to review your current marketing efforts. Fill out the form, or give us a call at (888) 978-6696. We’re looking forward to speaking with you!

The Honda Dealer Network in North Carolina and Virginia were facing heavy competition and needed to improve their corporate messaging and track foot traffic into the dealership showrooms. Over four years, we were able to implement geo-conquesting; targeting in-market consumers and tracked over 16,810 registered showroom visits. Learn More

CASE STUDY | HONDA DEALER NETWORK

Paran Homes with locations in Atlanta, Nashville and Raleigh wanted to generate brand awareness through geo-fencing to track walk-in traffic for in-market home buyers for their new housing developments in the Atlanta area. Within the first four months the campaigns drove 170 walk-ins. Each month the walk-in traffic doubled which lowered the cost-per-walk-in by 50%! Learn More

CASE STUDY | INDEPENDENT CONSTRUCTION HOME BUILDER

The client wanted to take their innovative supplementary drink to market and was looking for a marketing agency with the operational capacity to do so. We took an omni-channel approach to marketing this product in Atlanta, Houston and Denver and reached 7,835,256 people resulting in 18,684 clicks to the product pages at $2.10 per click. Learn More

CASE STUDY | SPORTS DRINK CPG COMPANY

This American fast food restaurant needed to increase local awareness and drive foot traffic into restaurants throughout Eastern North Carolina and Virginia. We ran a mobile geofencing campaign that served coupons at peak lunch and dinner times which resulted in 2200 store walk-ins over three months at a 68% saving per walk-in. Learn More

CASE STUDY | FAST FOOD RESTAURANT