Are you wasting your ad dollars

Did you know that a recent study on Search Engine Land’s website showed that 76% of Adwords budgets are wasted? Whether you are trying your hand at google ad words yourself or paying someone to do it for you, how ...

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Automotive Acronyms - Car Talk

In the ever-evolving world of automotive marketing, the number of automotive acronyms tossed around by “those in the know” may leave you confused and wondering what you just signed up for. Don’t worry, IDM Automotive is here to break down ...

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Automotive SEO and VIN Specific Marketing

Why VIN Specific Paid Search Campaigns are Important to your Automotive SEO Strategy Automotive Search Engine Optimization (Automotive SEO) including Ad Word campaigns can drive traffic to a used car dealership’s website, but they don’t typically drive visitors to specific ...

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