Is Your BDC Killing Your Sales?

Let’s face it, the car business is changing, and if you aren’t willing to change with it, your dealership will suffer. Business Development Centers were created to give the salespeople on the floor more time to handle walk-in customers and ...

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Laws of Media Marketing

Automotive social media is a powerful tool that can help drive leads your way, help with branding, and be a tool for reputation management. If your dealership is already using social media to communicate with customers, it is time to ...

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Automotive Acronyms - Car Talk

In the ever-evolving world of automotive marketing, the number of automotive acronyms tossed around by “those in the know” may leave you confused and wondering what you just signed up for. Don’t worry, IDM Automotive is here to break down ...

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Automotive SEO and VIN Specific Marketing

Why VIN Specific Paid Search Campaigns are Important to your Automotive SEO Strategy Automotive Search Engine Optimization (Automotive SEO) including Ad Word campaigns can drive traffic to a used car dealership’s website, but they don’t typically drive visitors to specific ...

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